New to the Fifth Edition:

  • New model for assessing, managing, and mastering traditional and emergent communication technologies
  • More emphasis on social media
  • New research on decision-making heuristics and biases
  • New tools for crafting communication strategies and tactics
  • Updated examples
  • “Historical Hyperlinks” sidebars featuring the communication insights of fascinating historical leaders such as Teddy Roosevelt, Martha Graham, Socrates, and Juliette Gordon Low (founder of the Girl Scouts)

Instructor Site

Student Benefits:

  • Students will be equipped with the strategies and tools to confront the most common communication problems experienced in organizations
  • Students will discover a 1) glossary of key terms, 2) self-tests, 3) step-by-step tools and 4) “Drill Down” exercises designed to deepen understanding of core concepts.
  • Students will learn how to add value to their organizations by communicating more strategically and effectively

Instructor Benefits:

  • Instructors will learn how they can use communication issues to teach students about fundamental human dilemmas and important critical thinking skills
  • Instructors will learn how they can use the stories of fascinating historical leaders to reveal the communication challenges they faced and how they resolved them
  • Instructors will be provided tools to streamline course preparation including: PowerPoint slides, test bank, case studies, video clips for analysis, sample syllabi for on-campus and on-line courses
  • Instructors can effortlessly orient their courses around exercises and cases studies

Additional Benefits and Features:

The book and teaching materials…

  • readily translate into an on-line teaching format
  • are used at the junior/senior and graduate levels
  • are used in communication, business, and information science programs as well as MBA programs
  • are applicable to a wide range of courses including: organizational communication, business communication, communication consulting, corporate communication, leadership and communication, managerial communication, organizational behavior, communication assessment and cases in corporate communication
  • are used to train managers and executives in profit and non-profit organizations